Big Fish Games needed a robust, comprehensive, and reliable measurement platform that could fuel their growth efforts with best in class attribution. When it became clear that the inefficiencies of using two separate attribution providers was limiting their growth and complicating data efforts, they made the choice to consolidate. ChallengeĪs a veteran in mobile gaming, Big Fish Games knew early on that attribution was mission critical to their growth efforts for their global portfolio of games. Today Big Fish Games’s titles including Cooking Craze, Gummy Drop!, Fairway Solitaire, Big Fish Casinosee, see millions of daily players from around the world. Offering immersive and beautiful gameplay experiences built on their proprietary publishing platform, Big Fish Games has been innovating and expanding its portfolio since 2002. Big Fish Games is a gaming company based out of Seattle.
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